Domaines de compétences
Trained academically as a journalist, I followed my innate curiosity and dedication to research, to bring to the spotlight events, innovations, products, personalities and topics with high social impact.U
During this 15-year journey I learned how challenging it is to communicate impactfully: words only make up for 15% of our messages so what comes in addition to that - images, tone, body language - is often more important, regardless of topic or culture. Harnessing this 85% is what I found most intriguing: it often seemed like finding the road in thick fog. To make up for it, I worked closely with colleagues who were often pioneers in their areas of expertise: crisis communicators, investigation journalists, website masters, communication strategists, graphic artists and spokespersons.
From them, I learned to abide by 3 professional mantras:
- Explain things as if your mom had to understand them.
- Put yourself in the shoes of your counterpart: why would you listen / read?
- Less is more, so be concise.
I got a BA in Journalism from Bucharest University and complemented my training with a MA in Public Policy from Central European University and an MBA from Willamette University while on a Fulbright Scholarship. I am member of Betta Gamma Sigma and Pi Alpha Alpha international societies for top academic achievement in management and public affairs. I worked in academia as well as the chemical, constructions, consulting and non-profit sectors in Europe and the USA before joining EPFL in March '20.