For the past fifteen years I have dealt with innovations:
On the one hand, in executive roles at high-tech ventures, including a genomics biotech firm which we built based on exclusive access to a nobel laureate's technology, a global data analytics firm which we successfully bootstrapped, and consulting work for start-ups and large corporates.
On the other hand, as a researcher adressing tough innovation challenges that I come across. My research has been discussed at conferences including the Academy of Management, the Strategic Management Society and the Babson Conference for Entrepreneurship Research.
If there is one thing I have found, it is this: A key to solving many innovation challenges and boosting innovation outcomes is a better understanding of human behavior. And so my research, teaching and consulting currently focuses on the intersection of innovation and organizational behavior. In two words: behavioral innovation.
- Innovation management
- High-tech entrepreneurship
- Organizational behavior
- Managerial decision making
- Identity and categorization
- Biotechnology / pharma
- IT / data analytics
|Member of the initial start-up team / Head of Business Development||Data analytics solution for global technology monitoring with clients including Shell, BMW, Swisscom etc||Patentsight||2010-2014|
|Co-founder / Acting Director||Biopharma Management Center||WHU - Otto Beisheim School of Management||2004-2009 (in parallel to doctorate)|
|Member of the initial business team / Head of Finance & Corporate Development||Genomics-based target and drug discovery for fighting CNS diseases||Axaron Bioscience (BASF group, today: Sygnis Pharma)||1999-2003|
|Doctorate (Dr rer pol, summa cum laude)||Management Focus: Innovation Management, Organizational Psychology||WHU - Otto Beisheim School of Management, Vallendar/Germany Visiting PhD Student: Kellogg School of Management, Northwestern University, Evanston/USA||2009|
Conference papers and current work
|Bubenzer, P., Rouse, B., & Gregoire, D.
Academy of Management Conference 2015, Vancouver
|Your Idea Is Also Mine (Now)! Psychological Ownership and Identification with Ideas in Organizations|
|Bubenzer, P., Gregoire, D. & Nyffeler, N.
BCERC 2015, Babson College Entrepreneurship Research Conference, Boston
|Opportunity identification and identification with opportunities: Expanding the motivational dynamics of entrepreneurial action.|
Working paper, 2015
|Innovation and Identity: Micro-foundations of an identity-based categorization of innovations.|
|Bubenzer, P. & Weber, K.
Strategic Management Society Special Conference 2014, Copenhagen
|Who are We Becoming? Consequences of Innovations for Members Identification with their Organization.|
|Bubenzer, P. and Foreman, P.
Academy of Management Conference 2014, Philadelphia
|Exploring the Effects of Hybrid Product and Organizational Identities on Organizational Identification.|
Working paper, 2013
|Organizations as Cognitive Categories. Towards an Organizational Categorization Theory with Implications for Identity, Strategy and Innovation.|
|Bubenzer, P. & Sluss, D.
Stage: Data analysis
|Exploring the Consequences of Relational Identification: Evidence from a Pharmaceutical Salesforce|
|Sytch, M. & Bubenzer, P.
Handbook of Bioentrepreneurship, H. Patzelt and T. Brenner, eds., pp. 105-131, Springer, New York, 2008
|Research on Strategic Alliances in Biotechnology: An Assessment and Review.|
Enseignement & Phd
- Management of Technology
MissionHaving come back from practice to research in 2013, I strive to develop ?relevant and rigorously tested innovation management insights from a behavioral perspective - all the way from the igniting idea to the successful launch of the innovation.
Program on identity & innovationMuch of my current research focuses on the intersection of identity and innovation as well as categorization and self-categorization research.
Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behaviour for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.
Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature.
Do you experience an interesting phenomenon in your organization or have a research interest related to the identity of firms, products or people - and innovations? I'd be glad to hear more!
Program on business innovations & growth dynamicsThe large majority of research on innovation focuses on the development and commercializing of new products or services (the 'what'). However, in addition to a company's offerings, other dimensions of the business system or model can also be innovated including which customers are addressed ('who'), which processes ('how') and which points of presence are used ('where').
This research program aims at integrating this broader understanding of innovation in order to understand which set of innovation challenges are prevalent during which stage of growth of the firm from start-up to an industrialized company and to derive stage-specific managerial recommendations for best practices.
This program is performed in cooperation with the EU commission. Any expression of interest for cooperation from industry, research colleagues or students is welcome!