Philipp Bubenzer

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Nationalité : Swiss

Unité: MTE-ENS

Données administratives


- Innovation management
- High-tech entrepreneurship
- Organizational behavior

- Managerial decision making
- Identity and categorization

- Biotechnology / pharma
- IT / data analytics

Parcours professionnel

Member of the initial start-up team / Head of Business Development Data analytics solution for global technology monitoring with clients including Shell, BMW, Swisscom etc Patentsight 2010-2014
Co-founder / Acting Director Biopharma Management Center WHU - Otto Beisheim School of Management 2004-2009 (in parallel to doctorate)
Member of the initial business team / Head of Finance & Corporate Development Genomics-based target and drug discovery for fighting CNS diseases Axaron Bioscience (BASF group, today: Sygnis Pharma) 1999-2003


Doctorate (Dr rer pol, summa cum laude) Management Focus: Innovation Management, Organizational Psychology WHU - Otto Beisheim School of Management, Vallendar/Germany Visiting PhD Student: Kellogg School of Management, Northwestern University, Evanston/USA 2009


Enseignement & Phd


  • Management of Technology

Programmes doctoraux




Having come back from practice to research in 2013, I strive to develop ?relevant and rigorously tested innovation management insights from a behavioral perspective - all the way from the igniting idea to the successful launch of the innovation.

Program on identity & innovation

Much of my current research focuses on the intersection of identity and innovation as well as categorization and self-categorization research.

Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behaviour for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.

Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature.

Do you experience an interesting phenomenon in your organization or have a research interest related to the identity of firms, products or people - and innovations? I'd be glad to hear more!

Program on business innovations & growth dynamics

The large majority of research on innovation focuses on the development and commercializing of new products or services (the 'what'). However, in addition to a company's offerings, other dimensions of the business system or model can also be innovated including which customers are addressed ('who'), which processes ('how') and which points of presence are used ('where').

This research program aims at integrating this broader understanding of innovation in order to understand which set of innovation challenges are prevalent during which stage of growth of the firm from start-up to an industrialized company and to derive stage-specific managerial recommendations for best practices.

This program is performed in cooperation with the EU commission. Any expression of interest for cooperation from industry, research colleagues or students is welcome!