The Media Center is an interinstitutional and interdisciplinary center, which serves as the operational arm of the Initiative for Media Innovation (IMI), a consortium of academic, public and private partners that seeks to support and develop innovation in the media, both through IT and in relation to human and social sciences.
The aim of this alliance is to initiate research projects with Universities and to conduct activities to support innovation, in particular through the organization of events and the creation of a community that brings together researchers, media professionals and investors. To that end, the IMI founding members which are EPFL, SRG, Ringier and Triangle Azur—a cooperation network between the Universities of Geneva, Lausanne and Neuchâtel—have created an innovation support fund. Topics could cover fake news, data journalism, content discoverability and personalization, artificial intelligence, Internet of Things (IoT), immersive experiences, and also new business models, monetization or even the cultural and social aspects of media.
The IMI is open to all private and public organizations, in Switzerland or abroad, who wish to join and are active in the relevant fields.